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Delivering the best possible website experience

TUI TravelCenter Romania, part of the most important Romanian Tourism Group, Eurolines Romania, franchise of TUI Austria Holding GmbH - one of the leaders of the tourism industry in the world. The company offers travel services ranging from complete holiday packages – to private tours and exclusive selections such as accommodations, airline and train tickets, travel insurance, and car rentals. With their mission to put a smile on the face of each customer by offering a new standard in the field of tourism services, they needed their website to mirror their principles.


TUI TravelCenter’s previous website solution wasn’t keeping up with the company’s business needs and their customer’s expectations. Their customers experienced difficulties when searching for a hotel and making a reservation required a lot of effort and patience. TUI TravelCenter were looking to deliver a better user experience and improve page load speed, search and filtering options and the reservation process.

“The universe of tourism is constantly evolving and travelers' preferences are ever-changing. With the new technologies implemented for our website, OSF helped us accomplish our mission: to guide the customer's journey to choosing the perfect destination.”

MIHAI CONSTANTINESCU
e-Commerce Manager at TUI TravelCenter

DELIVERING OUTSTANDING RESULTS
+67%
SESSION
DURATION
+100%
RESERVATIONS
COMPLETED
+125%
ORDERS
FINALIZED
+91%
CONVERSION
RATE
+75%
DESKTOP
CONVERSION RATE
+120%
MOBILE
CONVERSION RATE
best-travel-bg

BEST TRAVEL AGENCY WEBSITE

OSF Commerce helped TUI TravelCenter replatform their site to Sitecore. With this new updated website TUI TravelCenter are now able to provide an enjoyable customer experience from the first second of interaction with their website. As a result of this Sitecore replatforming, the website loading time decreased, and TUI TravelCenter were able to increase the number of travel offers presented on the website.


Additionally, OSF performed several implementations that will help TUI TravelCenter further enhance the experience for their site visitors. The search and filtering functionality was improved. A new ‘User Profile’ provides customers with an overview of their reservations, and the implementation of an online payment solution allows them to immediately pay for their purchases on the website.


etravel-min


As a result of the Sitecore replatforming work performed by OSF, TUI TravelCenter won the award for ‘Best Travel Agency Website 2017’ during the eTravel Conference Awards, the biggest event for the Romanian tourism industry.

GET THE FULL SUCCESS STORY