L’Oréal Paris is an international brand represented in over 120 countries, known for delivering the highest quality luxury cosmetics. With their mission being to offer the best in cosmetics innovation to consumers around the world, the global beauty brand needed to provide a deep customer experience based on their unique journey, regardless of the device they use.The L’Oréal Paris website was not mobile-responsive and provided no possibility for a customer experience beyond the classic ecommerce one. The current solution was not versatile enough to cope with the content management campaigns the brand aimed to release.
OSF Commerce helped to integrate the Sitecore and Salesforce Commerce Cloud platforms using a single domain providing a seamless transition between each one during a customer’s journey. Using a single sign on with the master repository on Salesforce Commerce Cloud helps to avoid duplicated information, while providing a fully scalable cloud solution for retailer. With out of the box personalization, any Sitecore page from the website including the Homepage, Product and Product Category pages can be enhanced with personalization capabilities.
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