Lyle & Scott Selects OSF BlogLINK to Sync their Retail and Content Efforts

July 24 | 2017

WordPress to Salesforce Commerce Cloud integration is designed to simplify content management, boost brand engagement and amplify SEO results

Québec City, Canada – JULY 24, 2017 – OSF Commerce, an OSF Global brand announced today that it has licensed its BlogLINK software product to Lyle & Scott for its corresponding Salesforce Commerce Cloud website, This cartridge will enable the leading British knitwear brand to keep their audience engaged and efficiently manage blog posts on their ecommerce site, using WordPress as a back-end CMS. BlogLINK simplifies website content management for Lyle & Scott, unifies their blog and e-store traffic and helps this innovative fashion retailer deliver an enhanced brand and shopping experience to their young and modern clientele.
“We were searching for technology to help us effortlessly post content to our blog and bring our articles to Salesforce Commerce Cloud immediately while continuing to use WordPress as our CMS,” says Ben Gunn, Director Omni Channel at Lyle & Scott.  “With BlogLINK, we plan to become much more efficient and have more time available to write and market our content pieces, as we focus on continuing to deliver an exceptional customer experience.”  
BlogLINK, the only LINK certified cartridge that integrates WordPress blogs with Commerce Cloud has been selected by many retailers looking to unify their blog and website traffic. The product is extremely user-friendly, enabling content to be uploaded directly from WordPress and with seamless integration with existing technology, there is no interference with a company’s existing operations and processes. No previous knowledge of Salesforce Commerce Cloud Business Manager or HTML is required.
Retailers everywhere are trying to find ways to combine their rich blog content with the information listed on their ecommerce sites. The goal is to lead consumers through to the product discovery and purchase stage. Blog content can have a demonstrable effect on driving conversion. According to HubSpot, 21% of visitors to a website decide to purchase based on information they read via this channel.
Beyond bridging ecommerce and blog content, BlogLINK offers retailers several SEO advantages primarily ensuring a site’s blog and ecommerce sites are indexed together, turning the website’s blog section into a subfolder, and porting meta titles and descriptions into Salesforce Commerce Cloud. These are all techniques that help gain a higher search engine ranking and can generate increased organic traffic.
We believe that for fashion retailers to remain competitive, they need to be fully aware of the impact that blog traffic can have on their bottom line, says Tim Jenkins, Sales and Business Development Director at OSF Commerce.  We’re pleased to see that Lyle & Scott have selected our solution to help them both manage content efficiently as well as achieve their business goals.”  

About OSF Commerce 

OSF Commerce is a leading global commerce solutions company providing technology, consulting, implementation and managed services to emerging brands and premier brand retailers. Through extensive expertise in retail and technology, OSF delivers innovative solutions across channels, devices and locales with an agile approach to scale global growth more quickly, while enabling retailers to simplify the customer experience. Discover why 90% of our business comes from referrals.
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Contact: OSF Commerce